Today, the digital economy and cloud computing revolution means that subscription based products and services are more becoming more prevalent. The term “X as a Service” (XaaS) has come to represent the idea that anything (or everything) can be offered as a service, especially through the use of technology. This has expanded the need for selling and fulfilling subscription based products and services in addition to traditional products and services. This paper explores the robust fulfillment functionality of Oracle’s Service Contracts module that allows businesses to automate their subscription fulfillment by specifying the frequency of fulfillment, type of subscription, type of media, and even fulfillment channel for all subscription products. Additionally, Service Contracts automates the fulfillment of tangible products via Order Management and provides all the information you need for intangible product fulfillment; making this module an end-to-end solution for your subscription business that can save you time and money.